Apr–Dec budget by region
Green = Q1 actual
Blue = Apr–Dec estimate for Daniel
Q1 Mar = estimated
| Region | Q1 actual | Q1 GCI | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Apr–Dec | Full year |
|---|
Monthly spend Apr–Dec by region (recommended)
Flat plan vs. recommended (seasonal + uplift)
Performance vs. branding split Apr–Dec
Remaining GCI needed after Q1 (Apr–Dec)
Target minus expected Q1 GCI = what you need Apr–Dec. Based on 2025 cost-per-GCI efficiency.
Q1 spend: performance vs. branding mix
Q1 expected GCI vs. annualised target
Q1 actuals detail
| Region | Performance | Branding | Total Q1 | Perf % Q1 | Perf % 2025 | Q1 GCI exp. | GCI target | GCI pace |
|---|